For your next campaign, if you could use no copy at all how would you do it? este întrebarea lui Jim Squires (director/market operation @Instagram) într-un interviu pentru Business Insider unde povesteşte despre advertisingul pe Instagram.
Squires punctează 9 lucruri importante atunci când un brand doreşte să-şi facă advertisingul pe Instagram:
- Clients are not allowed to repurpose images they previously used elsewhere, in other ads for instance.
- No heavy use of image filters.
- No text is allowed on ad imagery in Instagram.
- No gimmicks!
- Clients cannot put their logos on the ads (although if a product logo appears in a photo as a natural, non-obvious part of a scene, that is allowed).
- Images must be “true to your brand” — and not be cheesy or shocking.
- Ads should take their cues from existing creative community hashtags that are popular on Instagram.
- Ads should capture “moments,” not products. Ads must not simply be a product shot, in other words.
- Users will not see the same creative twice inside Instagram.
Ceea ce doreşte să facă Squires e să ducă nivelul de advertising pe Instagram la un alt nivel. – as a high-end, premium, exclusive, native ad solution. Adică tradus ar veni: Nu oricine. Nu orice. Nu oricât. Nu oricum! Teorie ce oarecum combate în momentul de faţă advertisingul pe Facebook.
Iar pentru a-şi educa viitori clienţi, Instagram şi-a [re]lansat blogul de business -> www.business.instagram.com
“Once that education is done it will be less of an issue. Still, advertising on Instagram will be unlikely to ever become automated or self-serve. Clients will have to work with the Instragram team to get their stuff on the platform. Eventually, we’ll see “Storytelling at massive scale” Jim Squires – director/market operation @Instagram
Cred că Jim Squires a oferit 9 puncte esenţiale comunicării pe Instagram şi nu doar atunci când vrei să faci Sponsoder Ads.
Think about this!
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